Angeline Lawrence

Business Development Associate

Angeline, a graduate of Binus University in Jakarta, began her career in 2021 as an IT Consultant at PwC. She also has two years of experience in Business Development. Angeline is skilled in identifying how changes and risks affect different stakeholders and is proficient in market research. Throughout her career, she has consulted in various industries, including state-owned companies, entertainment, and mining, building a strong network. Her expertise is in conducting market research for business development and understanding transformations, localization strategies, and risk assessment when entering new markets. With her experience in analyzing stakeholder dynamics and market trends, Angeline is well-equipped to excel in her field. She is fluent in both English and Bahasa Indonesia, and she also has a basic understanding of Hokkien.

Niki Dwi Adityas

Digital Marketing Manager

Niki is a seasoned IT and Digital Marketing professional with a decade of experience in FinTech and E-commerce. His skill set includes website design, optimization, and noteworthy contributions to Loyalty Management Systems for renowned brands such as Shiseido and Gucci. Holding a Bachelor's in E-commerce from STMIK Indonesia, Niki is certified in Microsoft Database, Business Intelligence, and MVC Programming.

He is proficient in PHP, Laravel, WordPress, JavaScript, SQL, and Python, and he combines technical prowess with digital marketing expertise. Niki has successfully collaborated and worked with companies in Indonesia and Singapore, crafting high-conversion digital marketing campaigns. His unique blend of technical and marketing skills positions him as a valuable asset capable of driving success across diverse projects and industries.

Winnie Hoh

Accounts & HR Executive

Winnie's expertise lies in providing highly customized solutions tailored to the unique needs of each client. She excels in guiding SMEs and multinational companies through intricate accounting regulations, ensuring compliance and efficiency. A pivotal team member, Winnie adeptly manages clients' accounting, tax, administrative, and outsourcing needs. Her rich background as an Accounts Assistant Manager spans Malaysia and Singapore, showcasing her expertise in registering businesses, managing transactions, and navigating complex corporate landscapes.

Christy Eugenia

Social Media Manager

Graduating from the Bali Tourism Institute in Indonesia, Christy embarked on her career as a social media specialist in 2017. With over 4 years of experience in the Singapore market and 3 years in the Indonesian market, Christy possesses extensive expertise in developing effective business strategies, digital marketing strategies and managing social media campaigns across various platforms. She has also worked closely with numerous Key Opinion Leaders (KOLs) and influencers from both Indonesia and other countries. With her knowledge and skills as a business consultant, Christy can provide valuable assistance in establishing a strong digital marketing presence in new markets.

El-Given Christy

Chief Designer

El-Given Christy graduated from Maranatha Christian University Bandung and is an experienced branding consultant with over 6 years of experience in Indonesia and 2 years of experience in the Singapore market. She specializes in branding, social media design, and brand localization consultancy.

Throughout her career, El-Given has gained experience providing consultancy for various industries including jewellery retail, food and beverage, hospitality, and more. She is passionate about creating visually appealing designs that help businesses stand out in their respective markets.

Janice Koh

Loans & Partnership Manager

Janice holds a degree in Business Administration Management from PSB Academy. With her background in business administration and 8 years of experience in the financial sector, Janice is well- equipped to provide strategic insights and recommendations to businesses aiming to enter new markets. Her proficiency in market research, data analysis, and risk assessment ensures that clients receive thorough and reliable assessments to make informed market entry decisions.

Adela Shienny

Business Development Director

Shienny is an accomplished business development professional with a finance degree from New York University and holding a CFA level 1. She has an extensive experience in marketing and corporate finance, specializing in market research and localization strategies. She is a native Indonesian who has spent over a decade of her academic and professional life in Singapore and the United States, thus possessing a multicultural background and profound comprehension of the cultural intricacies in both Singapore and Indonesia. This unique perspective enables her to provide valuable support to her Singaporean clients in adapting and succeeding in the Indonesian markets.

As a member of the Stellar Women community with international property experience, Shienny has an extensive network in Singapore and Indonesia. Her connections span diverse industries like media, event organizers, food and beverage, investors, and entrepreneurs, making her an excellent business connector.

Additionally, her fluency in English, Chinese, and Bahasa Indonesia gives her a unique advantage in bridging the language gap for international companies, facilitating effective communication between foreign businesses and their Indonesian counterparts.

Jamie Tan

General Manager & Creative Director

A growth achiever with over 14 years of experience in business management, marketing, and design, Jamie is the Assistant Lead Consultant leading the business marketing team as Creative Director. As the executive management, she has vast experience in developing and implementing constructive business and marketing strategies for clients across all channels and works closely with the finance department on business budgeting and forecasting. Jamie has helped many firms in market entry feasibility studies, business matching, branding consultancy, strategic marketing consultancy and many more.

Melvin Ho

Founder & CEO

Melvin Ho, a Practising Management Consultant (PMC), is the CEO of Bizsquare, specializing in Cash Flow Structuring and Business Brand Strategy for SMEs. He holds an MBA from Arcadia University, USA and a Bachelor of Commerce from Murdoch University, Australia.

Melvin founded Bizsquare in 2013 to address the underserved demand for SMEs financial management advice. Over the years, Melvin has provided management consultation to MNCs and government-related bodies. He has since then expanded his services to include branding and marketing, accounting, and business strategy development, offering comprehensive solutions for SMEs. Melvin has built a robust network of business owners across the globe, particularly in Singapore, Indonesia, and Malaysia.

With over 14 years of experience, Melvin's expertise, excellent business acumen and recognition in the industry has driven Bizsquare's customer success in building strong networks internationally. Many Singapore businesses have benefitted from his network. He has a strong team in Indonesia which has helped many Singapore businesses establish networks and partnerships there.

Alongside him is a team of experts dedicated to their respective areas of expertise, providing a comprehensive one-stop solution to clients worldwide.

Biz Content

How You Can Improve Your Social Media Marketing


How You Can Improve Your Social Media Marketing

If you’ve been posting organic content or ads to several social media sites for quite some time, and you still have almost zero to no engagements for all your posts, you’re not alone! Many small businesses around the world also struggle to increase engagement and followers on social media.

It is common knowledge that a Digital Marketing agency (Social Media, Creative, Branding Agency, etc.) would be able to help you create, develop, maintain or even improve your online and social media presence through their practical experience, aesthetic designs, and creative strategies – just with varying levels of effectiveness. However, if you still insist on executing Social Media Marketing by yourself, we have some helpful tips for you below to improve your social media marketing and rock your Social Media pages!


1) Content Creation tips

Content Creation is the creation or contribution of original and relevant content to any media – Social Media in this context – for consumer consumption. All content created would have to be of quality and ideally, bring some sort of value to your consumers, such as showing them how they can solve their problems or educating them with new knowledge, etc. In essence, it should benefit them and keep them coming back for more!

Some other general guidelines to follow include:

  • Creating content with your targeted audience in mind, where it should be relevant and something they would be possibly interested in.
  • Hijack Marketing, take advantage of an existing popular event or viral meme/news and infuse it into your content while retaining relevance!
  • Complement it with engaging and informative videos, pictures, posters, or infographics, which would be further explained in the following points.

2) Videography tips

It is important to get your video content right as it gives you a good opportunity to capture your customers’ interest within the first few seconds. You should not hesitate to use videos to complement your content creation efforts, especially when online videos would make up more than 82% of all consumer internet traffic by 2022. Here are some tips from us to create effective yet captivating social media videos:              

  • Keep your video content bite-sized. Make it short and sweet, which makes it easier for your customers to consume. Long videos might be off-putting for some!
  • There are tens or hundreds or even thousands of other content posts out there vying for your customer’s attention. Make the cover picture of your video as well as the first few seconds stand out. How can you expect your consumers to watch your video if you don’t grab their attention first?
  • Some other general tips include using an external microphone (if possible), accompanying subtitles or short captions, and making use of natural lighting, music, or sound effects whenever appropriate.
  • Above all, focus on your storytelling, what are you trying to convey exactly?

3) Graphic Design

Aesthetic graphic designs can help better attract customers to your content and even effectively convey your message or brand story in the form of images, illustrations, or infographics. Be bold, Be creative, and embrace your designs! Most importantly, keep it simple. Some tips and tricks for you, even if you are a total newbie at designing:

  • Find the best suitable combination of typography and colors online and get some inspiration from there, alternatively, you can make use of the same typography and colors of your brand logo
  • Utilize lines or boxes to help with alignment and organization
  • Consider your visual hierarchy – headers are large than subheadings, give more space to content that has higher priority
  • Optimize readability and take note of your spacing, nobody likes cramped words and spacings
  • Play around with the opacity in some elements of your design

In conclusion…

With more than half of the world using social media, Social Media Marketing is useful for your business, and you cannot ignore it – but it is not easy to execute effectively. If engagement and/or conversions matter to you, you’ll have to do more than simply just posting poorly thought-out sentences and/or pictures.

There are no “secrets” or “guaranteed ways” to improve your social media presence, but those tips/tricks listed above are extremely helpful in helping kickstart your social media growth journey and would help contribute positively to your social media marketing efforts.

Hopefully, you have gained some insights on how you can improve your social media marketing and we wish you all the best on your journey towards social media growth!

If you wish you learn how you can improve your Social Media Marketing, you can also check out Mattherns Media, out Branding & Marketing arm!

For more articles, hesitate no longer and check out our socials!

Website: https://bizsquare.com.sg/

Website: https://www.sgsmeloans.com.sg/

Facebook: https://www.facebook.com/bizsquaremc

Instagram: https://www.instagram.com/bizsquaremc/

LinkedIn: https://www.linkedin.com/company/bizsquare-management-consultants-pte-ltd

BizSquare is a one-stop business consultancy firm providing Loan Consultancy Services, Accounting and Corporate Secretarial Services, Branding and Marketing Consultancy, Strategy Management and Start-up Mentorship. 


For more info, please visit Bizsquare Group at www.bizsquare.com.sg 


Bizsquare is a one-stop business consultancy firm providing Loan Consultancy Services, Accounting and Corporate Secretarial Services, Branding and Marketing Consultancy, Strategy Management and Start-up Mentorship.