Angeline Lawrence

Business Development Associate

Angeline, a graduate of Binus University in Jakarta, began her career in 2021 as an IT Consultant at PwC. She also has two years of experience in Business Development. Angeline is skilled in identifying how changes and risks affect different stakeholders and is proficient in market research. Throughout her career, she has consulted in various industries, including state-owned companies, entertainment, and mining, building a strong network. Her expertise is in conducting market research for business development and understanding transformations, localization strategies, and risk assessment when entering new markets. With her experience in analyzing stakeholder dynamics and market trends, Angeline is well-equipped to excel in her field. She is fluent in both English and Bahasa Indonesia, and she also has a basic understanding of Hokkien.

Niki Dwi Adityas

Digital Marketing Manager

Niki is a seasoned IT and Digital Marketing professional with a decade of experience in FinTech and E-commerce. His skill set includes website design, optimization, and noteworthy contributions to Loyalty Management Systems for renowned brands such as Shiseido and Gucci. Holding a Bachelor's in E-commerce from STMIK Indonesia, Niki is certified in Microsoft Database, Business Intelligence, and MVC Programming.

He is proficient in PHP, Laravel, WordPress, JavaScript, SQL, and Python, and he combines technical prowess with digital marketing expertise. Niki has successfully collaborated and worked with companies in Indonesia and Singapore, crafting high-conversion digital marketing campaigns. His unique blend of technical and marketing skills positions him as a valuable asset capable of driving success across diverse projects and industries.

Winnie Hoh

Accounts & HR Executive

Winnie's expertise lies in providing highly customized solutions tailored to the unique needs of each client. She excels in guiding SMEs and multinational companies through intricate accounting regulations, ensuring compliance and efficiency. A pivotal team member, Winnie adeptly manages clients' accounting, tax, administrative, and outsourcing needs. Her rich background as an Accounts Assistant Manager spans Malaysia and Singapore, showcasing her expertise in registering businesses, managing transactions, and navigating complex corporate landscapes.

Christy Eugenia

Social Media Manager

Graduating from the Bali Tourism Institute in Indonesia, Christy embarked on her career as a social media specialist in 2017. With over 4 years of experience in the Singapore market and 3 years in the Indonesian market, Christy possesses extensive expertise in developing effective business strategies, digital marketing strategies and managing social media campaigns across various platforms. She has also worked closely with numerous Key Opinion Leaders (KOLs) and influencers from both Indonesia and other countries. With her knowledge and skills as a business consultant, Christy can provide valuable assistance in establishing a strong digital marketing presence in new markets.

El-Given Christy

Chief Designer

El-Given Christy graduated from Maranatha Christian University Bandung and is an experienced branding consultant with over 6 years of experience in Indonesia and 2 years of experience in the Singapore market. She specializes in branding, social media design, and brand localization consultancy.

Throughout her career, El-Given has gained experience providing consultancy for various industries including jewellery retail, food and beverage, hospitality, and more. She is passionate about creating visually appealing designs that help businesses stand out in their respective markets.

Janice Koh

Loans & Partnership Manager

Janice holds a degree in Business Administration Management from PSB Academy. With her background in business administration and 11 year of experience in the financial sector, she was with AMEX before joining Bizsquare in 2021.

Janice is well-equipped to provide strategic insights and recommendations to businesses aiming to enter new markets. Her proficiency in market research, data analysis, and risk assessment ensures that clients receive thorough and reliable assessments to make informed market entry decisions.

She is in charge of business loan analysis, processing, report writing, and business partnerships with funders and our finance clients. With a total of more than 10 years of combined experience in the finance industry, she is a valuable asset to our team and successfully solved many loan-related issues for our clients.

Adela Shienny

Business Development Director

Shienny is an accomplished business development professional with a finance degree from New York University and holding a CFA level 1. She has an extensive experience in marketing and corporate finance, specializing in market research and localization strategies. She is a native Indonesian who has spent over a decade of her academic and professional life in Singapore and the United States, thus possessing a multicultural background and profound comprehension of the cultural intricacies in both Singapore and Indonesia. This unique perspective enables her to provide valuable support to her Singaporean clients in adapting and succeeding in the Indonesian markets.

As a member of the Stellar Women community with international property experience, Shienny has an extensive network in Singapore and Indonesia. Her connections span diverse industries like media, event organizers, food and beverage, investors, and entrepreneurs, making her an excellent business connector.

Additionally, her fluency in English, Chinese, and Bahasa Indonesia gives her a unique advantage in bridging the language gap for international companies, facilitating effective communication between foreign businesses and their Indonesian counterparts.

Jamie Tan

General Manager & Creative Director

Jamie is a creative growth achiever with over 16 years of experience in business management, branding, marketing, and design. Jamie is the Lead Consultant leading the business marketing team as the Creative Director and General Manager of Bizsquare.

As the executive management, she has vast experience in developing and implementing constructive business and marketing strategies for clients across all channels and works closely with the finance department on business budgeting and forecasting.

Jamie has helped many firms in market entry feasibility studies, business matching, consultancy, strategic branding and marketing consultancy, and many more. She is the brain behind the success of many big brands and companies, such as Uncle Ringo, Renee's, Chopstix, and Rice, and many more brands.

She used to be a co-founder and creative director, running her own children's fashion brand for 8 years prior to joining Bizsquare. We believe her all-rounded capabilities will help Bizsquare and our clients strive for better success.

Melvin Ho

Founder & CEO

Melvin Ho, a Practising Management Consultant (PMC), is the CEO of Bizsquare, specializing in Cash Flow Structuring and Business Brand Strategy for SMEs. He holds an MBA from Arcadia University, USA and a Bachelor of Commerce from Murdoch University, Australia.

Melvin founded Bizsquare in 2013 to address the underserved demand for SMEs financial management advice. Over the years, Melvin has provided management consultation to MNCs and government-related bodies. He has since then expanded his services to include branding and marketing, accounting, and business strategy development, offering comprehensive solutions for SMEs. Melvin has built a robust network of business owners across the globe, particularly in Singapore, Indonesia, and Malaysia.

With over 14 years of experience, Melvin's expertise, excellent business acumen and recognition in the industry has driven Bizsquare's customer success in building strong networks internationally. Many Singapore businesses have benefitted from his network. He has a strong team in Indonesia which has helped many Singapore businesses establish networks and partnerships there.

Alongside him is a team of experts dedicated to their respective areas of expertise, providing a comprehensive one-stop solution to clients worldwide.

Strategy Consultation & Internationalisation

Consultation &

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There Are 3 Different Types of Strategic Management
Consultation We Do

  • 01. Business Strategy Development

    The purpose of this project is to provide direction and focus for the organization, aligning all activities and resources towards a common goal.

    01. Business Strategy Development
  • 02. Strategic Brand & Marketing

    The purpose of this project is to help your business better reach target customers and markets through differentiating your brand, products and services.

    02. Strategic Brand & Marketing<span id="not-br"><br><span>Development
  • 03. Financial Management

    The purpose of this project is to help maximize your company’s financial results in order to help corporate strategy and development and/or provide your management team with the right skills to handle the company’s assets and resources.
    03. Financial Management

    Business Strategy Development

    Objectives :

    Formulate growth strategies and processes to improve your business development, better manage your intellectual property assets, optimise R&D operations, and implement sustainable practices.

    Services :

    • Diagnosis and gap analysis in your company
    • Assessment of internal and external factors, such as strengths and weaknesses, and competition
    • Development of a strategic roadmap, business frameworks, policies or processes
    • Recommendations and plans for implementation
    • Sustainability strategy projects that include one or more of the following components:
      • Assessment of sustainability risks and opportunities
      • Strategy development
      • Setting metrics and targets

    Methodology :

    Diagnosis and gap analysis of your company

    Assessment of internal and external factors, such as strengths, weaknesses and competition
    Development of a strategic roadmap, business frameworks, policies or processes
    Recommendations and plans for implementation

    Training and workshop

    Strategy Consultation & Internationalisation

    Benefits :

    Get Funding Subsidies

    Get funding of up to 50% of the business project cost including increased workforce in the business, and third-party consultancy fees (sustainability-related projects may be supported at up to 70% from 1 April 2023 to 31 March 2026)

    Experienced Certified Consultant

    Engage experienced Digital Consultants agencies and MNC experts with affordable and lower consultant fees compared with broader consultancies

    Developed Strong Business Strategy

    Develop Strong Business Strategy that is scalable and efficient for your business growth.

    Able to Scale Overseas

    Be an empowered SME business in Singapore with the ability to establish yourself overseas

    Strategic Brand & Marketing Development

    Objectives :

    • Help your company better capture target audiences
    • Differentiate your brand, and your products and services

    Services :

    • Development of effective brand strategy that appeals to targeted consumers and offers differentiated proposition from the competition
    • Assessment of a brand’s financial value and identification of brand levers
    • Development of a strategic plan to optimize marketing resources and improve customer communications

    Methodology :

    Brand Audit and Market Research
    SWOT and Competitor Analysis
    Development of Brand Direction, Strategy and Guidelines
    Recommendations and Marketing Plans for Implementation
    Training and workshop

    Strategy Consultation & Internationalisation

    Benefits :

    Get Funding Subsidies

    Get funding of up to 50% of the business project cost including increased workforce in the business, and third-party consultancy fees (sustainability-related projects may be supported at up to 70% from 1 April 2023 to 31 March 2026)

    Experienced Certified Consultant

    Engage experienced Digital Consultants agencies and MNC experts with affordable and lower consultant fees compared with broader consultancies

    Developed Strong Brand Strategy

    Develop Strong Brand Strategy that is scalable and efficient for your business growth.

    Structured Marketing Plan

    Develop strategic marketing activities to maximize brand visibility and build brand equity

    Financial Management

    Objectives :

    • Improve efficiency and productivity
    • Monitor transparency
    • Financial management regulatory enforcement

    Services :

    • High-Level Risk Assessment
      Gap Analysis :
        • Identify financial risks and make recommendations
        • Improve financial management
        • Draft major financial management policies and procedures

    Methodology :

    High Level Risk
    • Identify high-risk financial management (sales, purchase, inventory management)
    • Proper communication
    • Identify internal control issues to improve financial management
    • Identify financial risks and control activities to improve financial management
    • Drafting major financial management policies and procedures
    • Training and workshop
    Strategy Consultation & Internationalisation

    Benefits :

    Get Funding Subsidies

    Get funding of up to 50% of the business project cost including increased workforce in the business, and third-party consultancy fees (sustainability-related projects may be supported at up to 70% from 1 April 2023 to 31 March 2026)

    Financial Audit and Build Processes

    Engaging experienced SGX Listed Companies and MNC experts with affordable and lower consultant fees compared with broad consultancies

    Experienced Certified Consultant

    Engage experienced Digital Consultants agencies and MNC experts with affordable and lower consultant fees compared with broader consultancies

    Financial Management to build your valuation

    Better financial management in the corporation will give you financial freedom as a business owner or manager, making you much more attractive to investors and/or increasing your chances of going public in the future

    EDG Grant Eligibility

    We are happy to share that all the 3 consultation services are also
    eligible for EDG grant.

    Strategic Management Consultation

    Strategic management consultation is a dynamic and collaborative process that organizations engage in to enhance their long-term performance and competitive advantage. It involves the expertise of experienced consultants who analyze an organization’s internal and external environments, assess its strengths and weaknesses, and identify potential opportunities and threats. Through a series of strategic planning sessions and in-depth discussions, consultants work closely with key stakeholders to develop comprehensive strategies that align with the organization’s goals and vision. These strategies encompass a wide range of areas, including resource allocation, market positioning, innovation, risk management, and organizational structure. By leveraging their industry insights and best practices, strategic management consultants guide organizations in making informed decisions, adapting to changing market conditions, and achieving sustainable growth in today’s complex and ever-evolving business landscape.


    Frequently Asked Questions

    EDG is the short form for Enterprise Development Grant. This grant was announced in the Annual Budget 2018. In short, EDG is a grant for established local SMEs (Small Medium Enterprises) to help them grow and transform their businesses.

    Yes, Enterprise Development Grant (EDG) is officially launched on 25 October 2018. It replaces Capability Development Grant (CDG).

    You can get funding up to 70%. This means Enterprise Singapore may sometimes choose to fund only 50% of the project. It really depends on a number of factors.

    EDG is under the new governmental agency called Enterprise Singapore, ESG in abbreviated form. ESG is a merged entity of SPRING and IE Singapore. They give the final green light to all grants. 

    That really depends on the scope of the project. The grant is correlated to the size of the company in terms of turnover and manpower. We do not have the exact algorithm nor science on this. Neither ESG will give you a definite answer on this.

    The projects can fall under these scope:
    1. Core Capabilities
    a) Strategic Brand and Marketing Development
    b) Business Strategy Development
    c) Human Capital Development
    d) Service Excellence
    e) Financial Management

    2. Innovation and Productivity
    a) Process Redesign
    b) Product Development
    c) Automation

    3. Market Access
    a) Overseas Marketing Presence (OMP)
    b) Market Access
    c) Pilot Project and Test Bedding
    d) Mergers and Acquisitions (M&A)

    1. Strategic Brand and Marketing Development
    2. Financial Management

    Companies keen to apply for the Enterprise Development Grant (EDG) should meet these criteria:

    • Be registered and operating in Singapore
    • Have a minimum of 30% local shareholding
    • Be in a financially viable position to start and complete the project

    In general, startups are not eligible for EDG. If you are a startup, you can look at the ecosystem meant for startups: Startup SG network.

    Our experience tells us that it should not be zero or just one. And the project sum must justify the size of the company. A good number should be 5 employees and they should not include directors, partners or owners.

    Depending on the scope of your project, the timeline could range from 4 to 12 months. This includes time to establish proposed objectives and conduct research. Our typical branding project takes about 4 to 6 months.

    From 1 January 2017, if you engage consultants, they need to be certified management consultants.  SMEs should ensure that consultants involved in EDG must possess Enterprise Singapore-recognised certification; failing which Enterprise Singapore reserves the right not to support the consultancy fees incurred. Bizsquare is a certified Consultants and are able to help you obtain the grant.

    The application process is not particularly onerous. You can easily apply EDG at Singapore Business Grants Portal.

    If you have officially appointed us as your consultant, we are more than happy to guide you along.

    To apply for the Enterprise Development Grant (EDG), you will need your company’s CorpPass. If your company does not have a CorpPass account, refer to the CorpPass Guide for instructions on how to set one up.

    You need these information to apply for the EDG:

    • ACRA information
    • Audited financial statements
    • Relevant proof of quotation or proposal
    • Management consultancy scopes
    • Relevant consultants’ certification

    Project proposal templates are available to guide companies in their preparation for submission.

    If you already appoint us as your consultant, we will write the project proposal for you.

    There is no fixed timeline. It may take 1 to 2 months. Do understand Enterprise Singapore is running a lean team to handle EDG.

    In theory, there are no restrictions on how many EDG Grants you can apply for. Currently, ESG allows you to apply and work on more than one EDG project at any given time. However, you can only apply for an EDG grant in a specified area once. This means that if you are awarded an EDG grant for Branding and Marketing once, you are no longer eligible for another EDG grant under the same category that is Branding and Marketing. However, you can still apply for EDG grants under other areas.