Angeline Lawrence

Business Development Associate

Angeline, a graduate of Binus University in Jakarta, began her career in 2021 as an IT Consultant at PwC. She also has two years of experience in Business Development. Angeline is skilled in identifying how changes and risks affect different stakeholders and is proficient in market research. Throughout her career, she has consulted in various industries, including state-owned companies, entertainment, and mining, building a strong network. Her expertise is in conducting market research for business development and understanding transformations, localization strategies, and risk assessment when entering new markets. With her experience in analyzing stakeholder dynamics and market trends, Angeline is well-equipped to excel in her field. She is fluent in both English and Bahasa Indonesia, and she also has a basic understanding of Hokkien.

Niki Dwi Adityas

Digital Marketing Manager

Niki is a seasoned IT and Digital Marketing professional with a decade of experience in FinTech and E-commerce. His skill set includes website design, optimization, and noteworthy contributions to Loyalty Management Systems for renowned brands such as Shiseido and Gucci. Holding a Bachelor's in E-commerce from STMIK Indonesia, Niki is certified in Microsoft Database, Business Intelligence, and MVC Programming.

He is proficient in PHP, Laravel, WordPress, JavaScript, SQL, and Python, and he combines technical prowess with digital marketing expertise. Niki has successfully collaborated and worked with companies in Indonesia and Singapore, crafting high-conversion digital marketing campaigns. His unique blend of technical and marketing skills positions him as a valuable asset capable of driving success across diverse projects and industries.

Winnie Hoh

Accounts & HR Executive

Winnie's expertise lies in providing highly customized solutions tailored to the unique needs of each client. She excels in guiding SMEs and multinational companies through intricate accounting regulations, ensuring compliance and efficiency. A pivotal team member, Winnie adeptly manages clients' accounting, tax, administrative, and outsourcing needs. Her rich background as an Accounts Assistant Manager spans Malaysia and Singapore, showcasing her expertise in registering businesses, managing transactions, and navigating complex corporate landscapes.

Christy Eugenia

Social Media Manager

Graduating from the Bali Tourism Institute in Indonesia, Christy embarked on her career as a social media specialist in 2017. With over 4 years of experience in the Singapore market and 3 years in the Indonesian market, Christy possesses extensive expertise in developing effective business strategies, digital marketing strategies and managing social media campaigns across various platforms. She has also worked closely with numerous Key Opinion Leaders (KOLs) and influencers from both Indonesia and other countries. With her knowledge and skills as a business consultant, Christy can provide valuable assistance in establishing a strong digital marketing presence in new markets.

El-Given Christy

Chief Designer

El-Given Christy graduated from Maranatha Christian University Bandung and is an experienced branding consultant with over 6 years of experience in Indonesia and 2 years of experience in the Singapore market. She specializes in branding, social media design, and brand localization consultancy.

Throughout her career, El-Given has gained experience providing consultancy for various industries including jewellery retail, food and beverage, hospitality, and more. She is passionate about creating visually appealing designs that help businesses stand out in their respective markets.

Janice Koh

Loans & Partnership Manager

Janice holds a degree in Business Administration Management from PSB Academy. With her background in business administration and 11 year of experience in the financial sector, she was with AMEX before joining Bizsquare in 2021.

Janice is well-equipped to provide strategic insights and recommendations to businesses aiming to enter new markets. Her proficiency in market research, data analysis, and risk assessment ensures that clients receive thorough and reliable assessments to make informed market entry decisions.

She is in charge of business loan analysis, processing, report writing, and business partnerships with funders and our finance clients. With a total of more than 10 years of combined experience in the finance industry, she is a valuable asset to our team and successfully solved many loan-related issues for our clients.

Adela Shienny

Business Development Director

Shienny is an accomplished business development professional with a finance degree from New York University and holding a CFA level 1. She has an extensive experience in marketing and corporate finance, specializing in market research and localization strategies. She is a native Indonesian who has spent over a decade of her academic and professional life in Singapore and the United States, thus possessing a multicultural background and profound comprehension of the cultural intricacies in both Singapore and Indonesia. This unique perspective enables her to provide valuable support to her Singaporean clients in adapting and succeeding in the Indonesian markets.

As a member of the Stellar Women community with international property experience, Shienny has an extensive network in Singapore and Indonesia. Her connections span diverse industries like media, event organizers, food and beverage, investors, and entrepreneurs, making her an excellent business connector.

Additionally, her fluency in English, Chinese, and Bahasa Indonesia gives her a unique advantage in bridging the language gap for international companies, facilitating effective communication between foreign businesses and their Indonesian counterparts.

Jamie Tan

General Manager & Creative Director

Jamie is a creative growth achiever with over 16 years of experience in business management, branding, marketing, and design. Jamie is the Lead Consultant leading the business marketing team as the Creative Director and General Manager of Bizsquare.

As the executive management, she has vast experience in developing and implementing constructive business and marketing strategies for clients across all channels and works closely with the finance department on business budgeting and forecasting.

Jamie has helped many firms in market entry feasibility studies, business matching, consultancy, strategic branding and marketing consultancy, and many more. She is the brain behind the success of many big brands and companies, such as Uncle Ringo, Renee's, Chopstix, and Rice, and many more brands.

She used to be a co-founder and creative director, running her own children's fashion brand for 8 years prior to joining Bizsquare. We believe her all-rounded capabilities will help Bizsquare and our clients strive for better success.

Melvin Ho

Founder & CEO

Melvin Ho, a Practising Management Consultant (PMC), is the CEO of Bizsquare, specializing in Cash Flow Structuring and Business Brand Strategy for SMEs. He holds an MBA from Arcadia University, USA and a Bachelor of Commerce from Murdoch University, Australia.

Melvin founded Bizsquare in 2013 to address the underserved demand for SMEs financial management advice. Over the years, Melvin has provided management consultation to MNCs and government-related bodies. He has since then expanded his services to include branding and marketing, accounting, and business strategy development, offering comprehensive solutions for SMEs. Melvin has built a robust network of business owners across the globe, particularly in Singapore, Indonesia, and Malaysia.

With over 14 years of experience, Melvin's expertise, excellent business acumen and recognition in the industry has driven Bizsquare's customer success in building strong networks internationally. Many Singapore businesses have benefitted from his network. He has a strong team in Indonesia which has helped many Singapore businesses establish networks and partnerships there.

Alongside him is a team of experts dedicated to their respective areas of expertise, providing a comprehensive one-stop solution to clients worldwide.

Melvin Ho

Melvin Ho

CEO & Founder

Who is Melvin?

Melvin Ho is a Certified Practising Management Consultant (PMC) who specializes in Business Cashflow Structuring and Business Brand Strategy. As the CEO of Bizsquare, Melvin leads a team of professionals to provide strategic financing, cashflow management, and branding services to small and medium-sized enterprises (SMEs) in Singapore.

Melvin’s career in banking began in 2009 as an Assistant Corporate Relationship Manager at DBS Bank. In this role, he looked after portfolios of multinational companies before moving to the Bank of America credit department in 2010, where he worked as an Operations Team Lead, responsible for Corporate Credit Analysis and Credit Approval work. In 2012, Melvin joined UOB Bank as a Business Banker, where he specializes in assisting small and medium-sized enterprises (SMEs) in Singapore with their financing needs. His expertise includes trade financing, business loans financing, commercial property loans, and other financing requirements that business owners may have.

With this, he had the opportunity to meet many business owners, and he had a desire to help them grow their businesses. In late 2013, he realised that there is a huge, underserved demand on Singapore’s SMEs that needs advice to manage their finances better. Thus, he decided to start Bizsquare in 2013, a management consultancy firm. By establishing Bizsquare, using the knowledge he had gained from his banking experiences to help customer obtain bank loan and improve the cashflow of the SMEs.

From running a company, Melvin also learned the importance of being prepared and adaptable, as well as being able to wear multiple hats. He also believes in the need to digitalize the company so that the entire team can work faster in the face of problems.

For his success as a businessman and finance expert, as well as contributions to the industry, Melvin has been awarded by various organizations.

In February 2016, he was recognized by the Singapore Business Advisors & Consultants Council, awarded as a Practicing Management Consultant (PMC) under SPRING Singapore, Enterprise Singapore. Since receiving his PMC, Bizsquare has expanded its advisory work to include MNCs and government-related bodies as clients. Melvin also served as the Executive Director of Xingang Investment Pte Ltd in 2016, where he managed multimillion-dollar credit investment portfolios and evaluated emerging SMEs with assets of up to SGD 100 million.

After earning strong profits for the company, he exited Xingang in December 2017. In January 2018, he started Fundopia Pte Ltd, an SME loan company that provides short-term funding to help SMEs manage their cash flow.

In the same year of 2018, Melvin also founded a digital crowdfunding platform called CapMarket. He exited the business in 2019 after doing well and has made money for his investors. Thereafter, he was awarded the certificate of Mentorship in 2019, making him a certified mentor in the SGTech community.

In 2020, Bizsquare Management Consultants received the NS Mark Gold award for supporting National Service and Total Defence. Subsequently, Bizsquare also received the Asia Excellence Award and Singapore Entrepreneurs’ Award from the International Business Federation in the same year.

In the following year in 2021, Melvin was awarded the Singapore Young Entrepreneurs Award for Job Creation and Economic Growth.

Through Bizsquare, Melvin offers a range of services to his clients including business financing, branding and marketing, accounting and corporate secretary and strategy management.

His unique selling point compared to his competitors would be the STRATEGY part. Melvin conducts a thorough audit of their business, identifying areas that need improvement, and providing effective solutions to address these issues. With this, he helps his clients by implementing strategies to attract more customers and improve their sales and all their business got better with his strategy. By providing comprehensive solutions and support, Melvin aims to help his clients succeed in their business endeavours.

With over a decade of experience in the local SME and Corporate banking industry, Melvin has carved out a range of niches in the regional financial market. His strong understanding of how companies achieve their goals and his excellent business acumen have proven invaluable to his many clients.

Melvin’s educational background includes an MBA and a Bachelor of Commerce in Banking and Finance. He aims to help empower and grow 1 million SMEs and change the lives of people.


About Bizsquare
About Bizsquare
About Bizsquare
SGTECH | Bizsquare Clients
Empowering Business Consulting in Asia: Melvin Ho Awarded as One of Top 10 Leader in 2023 | Bizsquare

Why Consult with Melvin?

If you are looking to overcome current cashflow problems, or have a business problem that you need solution for, then a consultation from Melvin is what you might need!

A Letter from Melvin
Get the blueprint you need

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I’m making myself available so that you can get one-on-one coaching. Overcome the mental blocks that is holding back your business from achieving its true potential. Start earning the money you are truly worth and not limit yourself to limited cashflow.

If you’re thinking to yourself, what does he know that I don’t? The answer is nothing. You shouldn’t purchase this session. Do it your way. Make the mistakes that many SMEs made. Facing rejections from the banks. Lose that big opportunity.

When you don’t get the results you were hoping for and find yourself running in place, and going nowhere fast, it might be time to consider a different approach.

I’ve been in this industry for 14 years, and running a successful cashflow consultancy business for over 10 years and some other finance and branding business (with a combined gross billings of over $30 million), and have helped over 3000 business owner get the right funding they need and grow their business over 300% in revenue year over year.

The advice I share, comes from real, practical experience. That, combined with being coached for over 10 years myself, gives me a unique perspective, not only into the mind of a Strategic, creative, and far-sighted entrepreneur, but also what it takes to pivot, overcome objections and succeed in one of the most competitive markets in the world—Singapore.


Ready for one-on-one Consultation?


How It Works?


If you are looking to overcome current cashflow problems, or have a business problem that you need solution for, then a consultation from Melvin is what you might need!

  • Year’s worth of revenue
  • Monthly overhead
  • Money saved in bank
  • Average size of engagement
  • 3 objectives/goals for the call that you would like help with

Make sure you are in a quiet place with high-quality headphones and mic. Please make sure you are free of distractions. That’s it. Melvin will do the rest. Following the call, you will get an audio recording of your conversation along with notes, relevant links to things referenced on the call and action items (as discussed).


Ready for Private Coaching?

If you are looking to overcome current cashflow problems, or have a business problem that you need solution for, then a consultation from Melvin is what you might need!

SGD $2,999


Videos from Melvin