Angeline Lawrence

Business Development Associate

Angeline, a graduate of Binus University in Jakarta, began her career in 2021 as an IT Consultant at PwC. She also has two years of experience in Business Development. Angeline is skilled in identifying how changes and risks affect different stakeholders and is proficient in market research. Throughout her career, she has consulted in various industries, including state-owned companies, entertainment, and mining, building a strong network. Her expertise is in conducting market research for business development and understanding transformations, localization strategies, and risk assessment when entering new markets. With her experience in analyzing stakeholder dynamics and market trends, Angeline is well-equipped to excel in her field. She is fluent in both English and Bahasa Indonesia, and she also has a basic understanding of Hokkien.

Niki Dwi Adityas

Digital Marketing Manager

Niki is a seasoned IT and Digital Marketing professional with a decade of experience in FinTech and E-commerce. His skill set includes website design, optimization, and noteworthy contributions to Loyalty Management Systems for renowned brands such as Shiseido and Gucci. Holding a Bachelor's in E-commerce from STMIK Indonesia, Niki is certified in Microsoft Database, Business Intelligence, and MVC Programming.

He is proficient in PHP, Laravel, WordPress, JavaScript, SQL, and Python, and he combines technical prowess with digital marketing expertise. Niki has successfully collaborated and worked with companies in Indonesia and Singapore, crafting high-conversion digital marketing campaigns. His unique blend of technical and marketing skills positions him as a valuable asset capable of driving success across diverse projects and industries.

Winnie Hoh

Accounts & HR Executive

Winnie's expertise lies in providing highly customized solutions tailored to the unique needs of each client. She excels in guiding SMEs and multinational companies through intricate accounting regulations, ensuring compliance and efficiency. A pivotal team member, Winnie adeptly manages clients' accounting, tax, administrative, and outsourcing needs. Her rich background as an Accounts Assistant Manager spans Malaysia and Singapore, showcasing her expertise in registering businesses, managing transactions, and navigating complex corporate landscapes.

Christy Eugenia

Social Media Manager

Graduating from the Bali Tourism Institute in Indonesia, Christy embarked on her career as a social media specialist in 2017. With over 4 years of experience in the Singapore market and 3 years in the Indonesian market, Christy possesses extensive expertise in developing effective business strategies, digital marketing strategies and managing social media campaigns across various platforms. She has also worked closely with numerous Key Opinion Leaders (KOLs) and influencers from both Indonesia and other countries. With her knowledge and skills as a business consultant, Christy can provide valuable assistance in establishing a strong digital marketing presence in new markets.

El-Given Christy

Chief Designer

El-Given Christy graduated from Maranatha Christian University Bandung and is an experienced branding consultant with over 6 years of experience in Indonesia and 2 years of experience in the Singapore market. She specializes in branding, social media design, and brand localization consultancy.

Throughout her career, El-Given has gained experience providing consultancy for various industries including jewellery retail, food and beverage, hospitality, and more. She is passionate about creating visually appealing designs that help businesses stand out in their respective markets.

Janice Koh

Loans & Partnership Manager

Janice holds a degree in Business Administration Management from PSB Academy. With her background in business administration and 11 year of experience in the financial sector, she was with AMEX before joining Bizsquare in 2021.

Janice is well-equipped to provide strategic insights and recommendations to businesses aiming to enter new markets. Her proficiency in market research, data analysis, and risk assessment ensures that clients receive thorough and reliable assessments to make informed market entry decisions.

She is in charge of business loan analysis, processing, report writing, and business partnerships with funders and our finance clients. With a total of more than 10 years of combined experience in the finance industry, she is a valuable asset to our team and successfully solved many loan-related issues for our clients.

Adela Shienny

Business Development Director

Shienny is an accomplished business development professional with a finance degree from New York University and holding a CFA level 1. She has an extensive experience in marketing and corporate finance, specializing in market research and localization strategies. She is a native Indonesian who has spent over a decade of her academic and professional life in Singapore and the United States, thus possessing a multicultural background and profound comprehension of the cultural intricacies in both Singapore and Indonesia. This unique perspective enables her to provide valuable support to her Singaporean clients in adapting and succeeding in the Indonesian markets.

As a member of the Stellar Women community with international property experience, Shienny has an extensive network in Singapore and Indonesia. Her connections span diverse industries like media, event organizers, food and beverage, investors, and entrepreneurs, making her an excellent business connector.

Additionally, her fluency in English, Chinese, and Bahasa Indonesia gives her a unique advantage in bridging the language gap for international companies, facilitating effective communication between foreign businesses and their Indonesian counterparts.

Jamie Tan

General Manager & Creative Director

Jamie is a creative growth achiever with over 16 years of experience in business management, branding, marketing, and design. Jamie is the Lead Consultant leading the business marketing team as the Creative Director and General Manager of Bizsquare.

As the executive management, she has vast experience in developing and implementing constructive business and marketing strategies for clients across all channels and works closely with the finance department on business budgeting and forecasting.

Jamie has helped many firms in market entry feasibility studies, business matching, consultancy, strategic branding and marketing consultancy, and many more. She is the brain behind the success of many big brands and companies, such as Uncle Ringo, Renee's, Chopstix, and Rice, and many more brands.

She used to be a co-founder and creative director, running her own children's fashion brand for 8 years prior to joining Bizsquare. We believe her all-rounded capabilities will help Bizsquare and our clients strive for better success.

Melvin Ho

Founder & CEO

Melvin Ho, a Practising Management Consultant (PMC), is the CEO of Bizsquare, specializing in Cash Flow Structuring and Business Brand Strategy for SMEs. He holds an MBA from Arcadia University, USA and a Bachelor of Commerce from Murdoch University, Australia.

Melvin founded Bizsquare in 2013 to address the underserved demand for SMEs financial management advice. Over the years, Melvin has provided management consultation to MNCs and government-related bodies. He has since then expanded his services to include branding and marketing, accounting, and business strategy development, offering comprehensive solutions for SMEs. Melvin has built a robust network of business owners across the globe, particularly in Singapore, Indonesia, and Malaysia.

With over 14 years of experience, Melvin's expertise, excellent business acumen and recognition in the industry has driven Bizsquare's customer success in building strong networks internationally. Many Singapore businesses have benefitted from his network. He has a strong team in Indonesia which has helped many Singapore businesses establish networks and partnerships there.

Alongside him is a team of experts dedicated to their respective areas of expertise, providing a comprehensive one-stop solution to clients worldwide.

Case Studies

The Norbaidins Consultancy - Life Long Learning Consultant

Business Strategy Development ━━━━━ 2023
The Norbaidins Consultancy - Life Long Learning Consultant| Food Safety Course | Bizsquare Clients
Bizsquare is not only your service provider but also your mentor who give you the business direction, clarity and purpose in what you are achieving for your business.
CHALLENGES
Rush Logistics & Services - Logistic Company | Bizsquare
The Norbaidin Consulting (TNC) is in a competitive industry of diploma course promoter. Their job is to promote diploma courses and training classes from schools to the public to make a commission fee from them.

Due to the lowering of government grant coverage, the training courses subsidies has reduced significantly and it’s not easy to sell anymore.

Customer who used to pay only pay 10-30% of their course fee in the past, is now paying either 70% or full amount. Their sales went down by 60% compared to previous year and many of their competitors has closed down, and currently they are the only company doing this in the market.
HOW BIZSQUARE HELP?
Rush Logistics & Services - Logistic Company | Bizsquare
TNC come to Bizsquare for help on business advise and funding, and we see that they have a poor value proposition in their business. The main issue is the client don’t see the purpose and value of taking up this course, especially when they need to pay the full amount.

We did help TNC on getting a loan but this loan is not going to help them in the long run. Therefore, We do a strategy session with them to align their business model and create a strong business strategy with a good value for customer.

Bizsquare identify the 6 steps business model for TNC, to help customer find their career direction and NOT only sign up for courses.

TNC 6 steps business model:
  1. To find career direction
  2. Identify the course they should attend
  3. Candidates Complete the course
  4. Career advisory and improve CV
  5. Job recommendation and Matching
  6. Got a better career
Basically Bizsquare change the business mode of TNC and increase the value of the company. Their client see TNC differently now and with more value, than just a course provider.
RESULTS
Rush Logistics & Services - Logistic Company | Bizsquare
After having a clearer business direction, their sales went up by 45% and more enquiries come to them.

They have multiple stream of income such as career advisory fee, job matching referral fee and also course fee. Some times, they even get paid for writing a better CV for the job applicant. Compared to last time, they only get paid by partner a commission when customer sign up for their diploma course.

BIZSQUARE is capable to give your business clarity and change your business strategy to increase overall value.

1

Fostered growth by changing business strategy and business model.

2

Opening up a 4 more new sales channel without losing the core value of the business.

3

Stronger Unique selling point (USP), improve branding and achieve positive outcome 👍