Renee's
Branding & Marketing ━━━━━ 2024
A Western F&B brand with a strong presence across numerous food courts in Singapore, dedicated to delivering restaurant-quality western cuisine. Customers can enjoy generous serving portions at budget-friendly prices, with an unwavering commitment to maintaining both quantity and quality—never compromised.
Renee’s has been operating for several years but continues to face challenges with brand visibility, as it remains relatively unknown in the competitive market. The brand struggles to promote itself effectively, largely due to the absence of a dedicated marketing expert who can address these concerns and develop a strategic approach. Despite these obstacles, Renee’s is determined to strengthen its brand presence and build a loyal customer base. Their ultimate aim is not only to compete with their rivals but to outperform them and achieve greater success in the industry.
As branding and marketing consultants, Bizsquare recognized a valuable opportunity to elevate the brand’s presence and help it stand out in a competitive market. Our first step was to propose a comprehensive rebranding of their logo, aiming to create a modern, visually appealing design that would be easy for customers to remember and associate with the brand. To maintain a cohesive and professional image, we also developed a suite of branded marketing materials, including business cards, letterheads, envelopes, and email signatures, all aligned with the new visual identity. In addition to the rebranding efforts, we also identified significant potential for growth in the digital space.
Consequently, we took over the management of Renee’s social media channels, providing end-to-end services such as strategic planning, content creation, scheduling, organizing giveaways, and running monthly campaigns tailored to engage their target audience. These targeted efforts have produced positive outcomes, reflected in a steady increase in follower count and greater brand awareness. The growing online engagement signals that Renee’s is beginning to capture attention and build a stronger connection with its audience, paving the way for further success.
Upon implementing Bizsquare’s strategies, One Feast experienced a surge of customers at their Western food outlets and their newly introduced chicken pot outlet, resulting in higher sales. This success led to the recent opening of their second chicken pot outlet to meet the growing demand.
