Angeline Lawrence

Business Development Associate

Angeline, a graduate of Binus University in Jakarta, began her career in 2021 as an IT Consultant at PwC. She also has two years of experience in Business Development. Angeline is skilled in identifying how changes and risks affect different stakeholders and is proficient in market research. Throughout her career, she has consulted in various industries, including state-owned companies, entertainment, and mining, building a strong network. Her expertise is in conducting market research for business development and understanding transformations, localization strategies, and risk assessment when entering new markets. With her experience in analyzing stakeholder dynamics and market trends, Angeline is well-equipped to excel in her field. She is fluent in both English and Bahasa Indonesia, and she also has a basic understanding of Hokkien.

Niki Dwi Adityas

Digital Marketing Manager

Niki is a seasoned IT and Digital Marketing professional with a decade of experience in FinTech and E-commerce. His skill set includes website design, optimization, and noteworthy contributions to Loyalty Management Systems for renowned brands such as Shiseido and Gucci. Holding a Bachelor's in E-commerce from STMIK Indonesia, Niki is certified in Microsoft Database, Business Intelligence, and MVC Programming.

He is proficient in PHP, Laravel, WordPress, JavaScript, SQL, and Python, and he combines technical prowess with digital marketing expertise. Niki has successfully collaborated and worked with companies in Indonesia and Singapore, crafting high-conversion digital marketing campaigns. His unique blend of technical and marketing skills positions him as a valuable asset capable of driving success across diverse projects and industries.

Winnie Hoh

Accounts & HR Executive

Winnie's expertise lies in providing highly customized solutions tailored to the unique needs of each client. She excels in guiding SMEs and multinational companies through intricate accounting regulations, ensuring compliance and efficiency. A pivotal team member, Winnie adeptly manages clients' accounting, tax, administrative, and outsourcing needs. Her rich background as an Accounts Assistant Manager spans Malaysia and Singapore, showcasing her expertise in registering businesses, managing transactions, and navigating complex corporate landscapes.

Christy Eugenia

Social Media Manager

Graduating from the Bali Tourism Institute in Indonesia, Christy embarked on her career as a social media specialist in 2017. With over 4 years of experience in the Singapore market and 3 years in the Indonesian market, Christy possesses extensive expertise in developing effective business strategies, digital marketing strategies and managing social media campaigns across various platforms. She has also worked closely with numerous Key Opinion Leaders (KOLs) and influencers from both Indonesia and other countries. With her knowledge and skills as a business consultant, Christy can provide valuable assistance in establishing a strong digital marketing presence in new markets.

El-Given Christy

Chief Designer

El-Given Christy graduated from Maranatha Christian University Bandung and is an experienced branding consultant with over 6 years of experience in Indonesia and 2 years of experience in the Singapore market. She specializes in branding, social media design, and brand localization consultancy.

Throughout her career, El-Given has gained experience providing consultancy for various industries including jewellery retail, food and beverage, hospitality, and more. She is passionate about creating visually appealing designs that help businesses stand out in their respective markets.

Janice Koh

Loans & Partnership Manager

Janice holds a degree in Business Administration Management from PSB Academy. With her background in business administration and 11 year of experience in the financial sector, she was with AMEX before joining Bizsquare in 2021.

Janice is well-equipped to provide strategic insights and recommendations to businesses aiming to enter new markets. Her proficiency in market research, data analysis, and risk assessment ensures that clients receive thorough and reliable assessments to make informed market entry decisions.

She is in charge of business loan analysis, processing, report writing, and business partnerships with funders and our finance clients. With a total of more than 10 years of combined experience in the finance industry, she is a valuable asset to our team and successfully solved many loan-related issues for our clients.

Adela Shienny

Business Development Director

Shienny is an accomplished business development professional with a finance degree from New York University and holding a CFA level 1. She has an extensive experience in marketing and corporate finance, specializing in market research and localization strategies. She is a native Indonesian who has spent over a decade of her academic and professional life in Singapore and the United States, thus possessing a multicultural background and profound comprehension of the cultural intricacies in both Singapore and Indonesia. This unique perspective enables her to provide valuable support to her Singaporean clients in adapting and succeeding in the Indonesian markets.

As a member of the Stellar Women community with international property experience, Shienny has an extensive network in Singapore and Indonesia. Her connections span diverse industries like media, event organizers, food and beverage, investors, and entrepreneurs, making her an excellent business connector.

Additionally, her fluency in English, Chinese, and Bahasa Indonesia gives her a unique advantage in bridging the language gap for international companies, facilitating effective communication between foreign businesses and their Indonesian counterparts.

Jamie Tan

General Manager & Creative Director

Jamie is a creative growth achiever with over 16 years of experience in business management, branding, marketing, and design. Jamie is the Lead Consultant leading the business marketing team as the Creative Director and General Manager of Bizsquare.

As the executive management, she has vast experience in developing and implementing constructive business and marketing strategies for clients across all channels and works closely with the finance department on business budgeting and forecasting.

Jamie has helped many firms in market entry feasibility studies, business matching, consultancy, strategic branding and marketing consultancy, and many more. She is the brain behind the success of many big brands and companies, such as Uncle Ringo, Renee's, Chopstix, and Rice, and many more brands.

She used to be a co-founder and creative director, running her own children's fashion brand for 8 years prior to joining Bizsquare. We believe her all-rounded capabilities will help Bizsquare and our clients strive for better success.

Melvin Ho

Founder & CEO

Melvin Ho, a Practising Management Consultant (PMC), is the CEO of Bizsquare, specializing in Cash Flow Structuring and Business Brand Strategy for SMEs. He holds an MBA from Arcadia University, USA and a Bachelor of Commerce from Murdoch University, Australia.

Melvin founded Bizsquare in 2013 to address the underserved demand for SMEs financial management advice. Over the years, Melvin has provided management consultation to MNCs and government-related bodies. He has since then expanded his services to include branding and marketing, accounting, and business strategy development, offering comprehensive solutions for SMEs. Melvin has built a robust network of business owners across the globe, particularly in Singapore, Indonesia, and Malaysia.

With over 14 years of experience, Melvin's expertise, excellent business acumen and recognition in the industry has driven Bizsquare's customer success in building strong networks internationally. Many Singapore businesses have benefitted from his network. He has a strong team in Indonesia which has helped many Singapore businesses establish networks and partnerships there.

Alongside him is a team of experts dedicated to their respective areas of expertise, providing a comprehensive one-stop solution to clients worldwide.

Market Readiness Assistance Grant (MRA)

Business Matching

Empowering Business Synergy in Indonesia

Join the ranks of successful brands like Love, Bonito.

Expand to Indonesia

Fill up the form and we will share more with you:


Discover Lucrative Opportunities In Indonesia With Bizsquare!

Market Readiness Assistance Grant (MRA) | Bizsquare
  • Have you achieved success in the Singapore market but are hungry for more growth and opportunities?
  • Do you recognize the immense market demand for your products or services in Indonesia?

Connect Your Business To Opportunities In Indonesia

Bizsquare is your gateway to expanding into the thriving Indonesian market.

Leverage our expertise and experience to establish a strong local presence and build key partnerships for success through Business Matching to Indonesia. Our business matching and market entry services provide valuable insights and strategic guidance to position your business for success.

Expand your horizons!

Take the leap into the Indonesian market with confidence.


Benefits Of Expanding To Indonesia

Market Readiness Assistance Grant (MRA) | Bizsquare
  • Diversification of revenue streams in a rapidly growing market
  • Leverage on the “Singapore” brand premium and enhance your brand
  • Optimize your cost structure and achieve greater profitability.
“You can focus on things that are barriers or you can focus on scaling
the wall or redefining the problem.”
– Tim Cook

4th largest consumer market

( 277~ million)

Market Readiness Assistance Grant (MRA) | Bizsquare

Upper-middle income country

GDP per capita of US$4,200 in 2022 with a forecasted population of 135 million by 2030


3rd fastest growing economies in the G20

Real GDP growth projection 2023 4.8%


Young Demographic

Over 60% are of working age


Expanding your Singapore SME to Indonesia? Don’t navigate the market alone.

We understand that navigating a new market can be daunting, but with our expertise…

Say goodbye to uncertainty And…

HELLO to growth!




Certified Practicing
Management Consulting (PMC) Leadership


Comprehensive market insights and analysis



Dedicated Local Support


In-depth knowledge
regulatory landscape


Navigate any cultural barriers and build strong relationships with local stakeholders.



Industry-specific support and guidance


Tailored matching solutions




Tailored solutions for SMEs
seeking growth beyond


Streamlined process to save you time and resources



Let Us Be Your Trusted Partner In Unlocking Your Success.

With our expertise and support, you can leave the guesswork behind and you can navigate the complexities of entering Indonesia with confidence. Let’s work together and make your expansion dreams a reality.
Market Readiness Assistance Grant (MRA) | Bizsquare


Connect with Bizsquare curated list of pre-screened partners or clients who align with your business objectives, saving time and effort.

Market Readiness Assistance Grant (MRA) | Bizsquare


Connect with industry players and experts,opening doors to new opportunities and collaborations

Market Readiness Assistance Grant (MRA) | Bizsquare


Find mutually beneficial partnerships and increase the success rate of your business endeavors.

Market Readiness Assistance Grant (MRA) | Bizsquare

Filing and registration
of representative offices
and other legal agreements


Market Readiness Assistance Grant (MRA)

Equity entity, intellectual
property search, license

Market Readiness Assistance Grant (MRA) | Bizsquare

Import & export license

Market Readiness Assistance Grant (MRA) | Bizsquare

Conducting market research


Market Readiness Assistance Grant (MRA)

Connecting synergistic

Market Readiness Assistance Grant (MRA)

Facilitating negotiation
for collaboration

Bizsquare Business Matching

Market Readiness Assistance Grant (MRA)
Market Readiness Assistance Grant (MRA)
Market Readiness Assistance Grant (MRA)
Market Readiness Assistance Grant (MRA) | Bizsquare
Market Readiness Assistance Grant (MRA)

MRA Grant

The Market Readiness Assistance (MRA) Grant Singapore is designed to assist small and medium enterprises (SMEs) with funding for eligible costs incurred during overseas business development, helping you overcome financial barriers and maximize growth opportunities.

The Market Readiness Assistance (MRA) Grant Singapore stands as a testament to the nation’s commitment to nurturing its enterprises into global contenders. Tailored to cater to the unique challenges of international expansion, the MRA Grant offers a comprehensive package of support, encompassing financial aid, strategic guidance, and valuable market insights. Through this initiative, eligible businesses gain the means to conduct feasibility studies, attend international trade fairs, and forge crucial partnerships, all of which are instrumental in propelling their products and services onto the international stage. By alleviating the financial barriers associated with market entry, MRA empowers Singaporean companies to venture into new territories, diversify revenue streams, and establish a formidable presence in the global marketplace, ultimately contributing to the nation’s economic vibrancy and prominence on a global scale.

The grant is up to 50% of eligible costs incurred for overseas business development (capped at $50,000)
Market Readiness Assistance Grant (MRA)
Market Readiness Assistance Grant (MRA) | Bizsquare

Frequently Asked Questions

Eligibility criteria for the MRA Grant include

  • Business entity registered and operating in Singapore
  • Company has at least 30% local equity held directly or indirectly by Singaporean(s) and/or Singapore PR(s), determined by the ultimate individual ownership
  • New to target overseas market
  • The company’s annual sales in the target market must not have exceeded S$100,000 in any of the preceding three years
  • Company has a Group Annual Sales Turnover not exceeding S$100 million OR a Group employment size not exceeding 200 employees
The MRA Grant provides funding for eligible costs incurred during overseas business development, helping you overcome financial barriers and maximize growth opportunities.
The MRA Grant can cover various costs related to market entry, market promotion, and overseas business development, such as business matching, market assessment, marketing collateral development, and participation in overseas trade fairs.
You can apply for the MRA Grant through the official Enterprise Singapore website. Prepare the necessary documents and submit your application online.
The processing time for MRA Grant applications varies.
Yes. However, there are no pre-approved vendors for this grant (except those on EnterpriseSG’s list of FTA and Trade Compliance consultants).
The MRA Grant can cover up to 50% of eligible costs, with a maximum funding amount capped at $50,000 per company per fiscal year per new markets.
Yes, you can still apply for the MRA Grant even if you have already started your operations in Indonesia, as long as the company’s annual sales in the target market must not have exceeded S$100,000 in any of the preceding three years

Companies have the flexibility to engage their preferred consultants or service providers.

There are no pre-approved vendors for this grant (except those on EnterpriseSG’s list of FTA and Trade Compliance consultants).

All MRA claims are subject to audit, by an auditor from EnterpriseSG’s Pre-Qualified Panel.


Want to work with the Business Consultant who doesn't get paid until we deliver results?

We're the company you don't want your competitors to work with.

Because we deliver.

Every time.

Our Singapore Office

phone no

+65 9183 4413



62 Ubi Road 1,
Oxley Bizhub 2 #08-06,
Singapore 408734

Our Indonesia Office

phone no

+62 812 5138188


The Plaza Office Tower, 41st Floor
Jl. MH. Thamrin Kav. 28-30
Jakarta Pusat 10350, Indonesia

Get in touch with us.

    Thank you for contacting us!

    We'll get back to you shortly