Do you think that a company’s website design is important?
Well, a well-designed website can help you to make a strong first impression on potential customers. It can also help you engage your leads and increase conversion rates. More importantly, a good user experience website that allows visitors to easily access and explore your website can increase customer liking and satisfaction towards your brand.
In this blog, I will be sharing 4 things you should do when building your website.
Tell Your Story
It is the stories that connect people with your brand, not a list of facts. A website visitor who comes to your page usually wants to learn more about you. Share your brand story so that your audience can understand more about your brand, your mission, and your products and services.
Here are 5 elements that you should incorporate when crafting your brand story:
This is the central idea which you want your audience to remember. Alternatively, you may also see it as the message you want to convey, and this message should be clearly defined.
For instance, it could be to share and communicate your brand’s history or purpose.
Here, the character refers to the customer, rather than the company; and the values are traits of the characters are both the brand and customers.
When developing this element, it is important to keep your target audience in mind. You should create a brand persona, where you identify the characteristics, needs, and goals of your target audience.
You may also want to incorporate your brand’s voice and personality in the “character”; how you want to present yourself and what you can offer so that your target audience can understand and better relate to your brand.
A conflict, or a problem, is the driving force of a good story, and a story is not a story without it. Customers need to recognise that a brand sees and even better, shares their problem.
This problem can be in the form of complication, injustice, or monetary problems etc.
When faced with a problem, or conflict, it is human nature to look for a solution. As such, identifying your target audience’s or character’s problem is not enough. You must show, rather than tell, how you and your brand’s products or services can help them in overcoming these challenges or problems.
For instance, present testimonials from your past customers or clients.
After you’ve established the message, conflict and characters, you need to think about how your story should unfold.
The story’s flow and its events are important in how your audience understands and interprets your brand story.
Given that a story emerges with the progression of events, it is vital to carefully consider the sequence of events. Ensure that you have a clear structure to bring the story forward so that you can keep your audience engaged.