Do you think that a company’s website design is important?
Well, a well-designed website can help you to make a strong first impression on potential customers. It can also help you engage your leads and increase conversion rates. More importantly, a good user experience website that allows visitors to easily access and explore your website can increase customer liking and satisfaction towards your brand.
In this blog, I will be sharing 4 things you should do when building your website.
1. Tell Your Story
It is the stories that connect people with your brand, not a list of facts. A website visitor who comes to your page usually wants to learn more about you. Share your brand story so that your audience can understand more about your brand, your mission, and your products and services.
Here are 5 elements that you should incorporate when crafting your brand story:
1) Theme/Message
This is the central idea which you want your audience to remember. Alternatively, you may also see it as the message you want to convey, and this message should be clearly defined.
For instance, it could be to share and communicate your brand’s history or purpose.
2) Character
Here, the character refers to the customer, rather than the company; and the values are traits of the characters are both the brand and customers.
When developing this element, it is important to keep your target audience in mind. You should create a brand persona, where you identify the characteristics, needs, and goals of your target audience.
You may also want to incorporate your brand’s voice and personality in the “character”; how you want to present yourself and what you can offer so that your target audience can understand and better relate to your brand.
3) Conflict/Problem
A conflict, or a problem, is the driving force of a good story, and a story is not a story without it. Customers need to recognise that a brand sees and even better, shares their problem.
This problem can be in the form of complication, injustice, or monetary problems etc.
4) Resolution
When faced with a problem, or conflict, it is human nature to look for a solution. As such, identifying your target audience’s or character’s problem is not enough. You must show, rather than tell, how you and your brand’s products or services can help them in overcoming these challenges or problems.
For instance, present testimonials from your past customers or clients.
5) Plot
After you’ve established the message, conflict and characters, you need to think about how your story should unfold.
The story’s flow and its events are important in how your audience understands and interprets your brand story.
Given that a story emerges with the progression of events, it is vital to carefully consider the sequence of events. Ensure that you have a clear structure to bring the story forward so that you can keep your audience engaged.
A picture speaks a thousand words.
If your website is full of words and content and does not have any visual elements like photos or videos, you will just lose your audience’s attention. Visuals can improve user experience and make important information more digestible.
Hence, including visual elements in your website can help you build a deeper connection with your website users.
3. Highlight Your Achievements
Website is a great place to build trust. Let your customers know about your past achievements, awards, certifications, and any collaborations you have had with other brands.
To potential customers or clients, it instills trust in them by demonstrating your credibility through the case studies and achievements.
To existing customers and clients, they may feel valued since they can see how active you are and how highly they are regarded when you share what they have to say about you to the public. This might increase their sense of satisfaction and attachment to your brand. Hence, you may gain lifelong customers.
Make sure that the message on your website is focused and the terms used are professional so that you will attract the right audience and leave a good impression in your visitor’s mind.
You should also ensure that your website is well-written and engaging. Poorly written text with grammatical and spelling errors may give your audience the impression that you’re unprofessional and may cause them to leave without exploring your pages.
Conclusion
In conclusion, website design is an important matter and should not be taken lightly. If you wish to create a new website or redesign your website, we’re here to help! You can contact us here!
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