One Feast - F&B
Branding & Marketing ━━━━━ 2022
Bizsquare has a strong network of influencers and popular media outreach to help you promote and scale your business.
CHALLENGES
One Feast operates a Western food cuisine outlet called (Renee’s) within a food court, but it faced limited publicity and visibility issues due to its hidden location.
As a result, they struggled with low customer traffic and a lack of awareness about their value-for-money offerings of delicious pork ribs, steaks, and chicken cutlets.
The negative impact of poor Google reviews and customer service feedbacks further damaged their brand image.
As a result, they struggled with low customer traffic and a lack of awareness about their value-for-money offerings of delicious pork ribs, steaks, and chicken cutlets.
The negative impact of poor Google reviews and customer service feedbacks further damaged their brand image.
HOW BIZSQUARE HELP?
We reviewed One Feast’s current business market strategy, branding image, and marketing strategy.
Key Findings:
Key Findings:
- One Feast did not have any clear strategy in place.
- Bizsquare analysed and suggested changes to their company branding image, price point, menu presentation, and marketing promotion strategy.
- One Feast closed down 3 outlets, while opening two new ones at a different location. This strategic move led to a significant reduction of 30% in monthly losses. The two new outlets adopted a fresh brand image and offered their menu items at a different price point, resulting in higher profit margins.
- Bizsquare assisted them in establishing a new brand that focused on selling chicken pot, catering to a different market audience than their Western food concept.
- Bizsquare created impactful video advertisements and engaged famous food influencers like Zermatt and ambassadors from tertiary institutions such as SUSS to promote their food offerings.
Bizsquare’s Strategic Recommendations:
RESULTS
After cutting down three loss-making outlets and introducing two new outlets with a fresh concept, the business experienced a remarkable 50% increase in overall profits. Not only did their financial performance improve, but their customer reviews also soared. The management team implemented efficient monitoring and control systems, allowing them to effectively oversee and manage all outlets.
Upon implementing Bizsquare’s strategies, One Feast experienced a surge of customers at their Western food outlets and their newly introduced chicken pot outlet, resulting in higher sales. This success led to the recent opening of their second chicken pot outlet to meet the growing demand.
Upon implementing Bizsquare’s strategies, One Feast experienced a surge of customers at their Western food outlets and their newly introduced chicken pot outlet, resulting in higher sales. This success led to the recent opening of their second chicken pot outlet to meet the growing demand.
1
Fostered growth with the right branding and marketing strategy
2
Strategic problem-solving tactics after understanding the root of the problems is due to poor location and wrong outlet choice.
3
Efficient process, positive outcome 👍
