Chopstix and Rice - F&B
Branding & Marketing ━━━━━ 2021
Bizsquare always think out of the box for innovative solution rather than looking at only a single option to optimise growth of the company.
CHALLENGES
Due to the covid restriction, their business was affected and their shop main entrance was block by a big barricade and their walk-in crowd reduced by 80% and their sales has decreased a lot.
The owner was very upset and in a poor financial situation due to the significant reduction in sales, yet have to pay the same expenses.
The owner was very upset and in a poor financial situation due to the significant reduction in sales, yet have to pay the same expenses.
HOW BIZSQUARE HELP?
Chopstix and Rice initially considered taking a loan, but Bizsquare advised against it due to the company’s current performance. Instead, Bizsquare recommended a video marketing strategy to introduce Chopstix and Rice’s offerings to a wider audience.
Chopstix and Rice engaged Bizsquare to produce a corporate video to showcase their business story, the food they serve, the challenges they face, and testimonials from satisfied customers in order to tell a compelling and engaging story that is unique to their brand. The video was uploaded on YouTube and quickly gained popularity, accumulating over 150,000 views. Overnight, Chopstix and Rice became well-known, attracting numerous new customers who recognized them from the video and visited their shop.
This successful video marketing campaign orchestrated by Bizsquare significantly increased Chopstix and Rice’s visibility, generated brand awareness, and drove new customer traffic to their business.
Chopstix and Rice engaged Bizsquare to produce a corporate video to showcase their business story, the food they serve, the challenges they face, and testimonials from satisfied customers in order to tell a compelling and engaging story that is unique to their brand. The video was uploaded on YouTube and quickly gained popularity, accumulating over 150,000 views. Overnight, Chopstix and Rice became well-known, attracting numerous new customers who recognized them from the video and visited their shop.
This successful video marketing campaign orchestrated by Bizsquare significantly increased Chopstix and Rice’s visibility, generated brand awareness, and drove new customer traffic to their business.
RESULTS
Following the successful video marketing campaign and the increased visibility and brand recognition, Chopstix and Rice experienced remarkable growth in their business. Their sales doubled, and they received mass orders from nearby hotels. The increased exposure also led to a significant improvement in their branding resulting in more walk-in customers and corporate clients.
Just six months later, a listed company recognized the potential of Chopstix and Rice and decided to acquire their business. Today, Chopstix and Rice have expanded from a small shop in Orchard Towers to three outlets, including two outlets in Orchard Towers and a new outlet at Suntec City. They have achieved three times more sales compared to their previous performance.
This remarkable growth and success story demonstrates the capability of Bizsquare to provide insightful and tailored solutions for business growth. Bizsquare’s ability to envision the right path for business expansion and customize suitable strategies has undoubtedly played a significant role in Chopstix and Rice’s impressive journey.
Just six months later, a listed company recognized the potential of Chopstix and Rice and decided to acquire their business. Today, Chopstix and Rice have expanded from a small shop in Orchard Towers to three outlets, including two outlets in Orchard Towers and a new outlet at Suntec City. They have achieved three times more sales compared to their previous performance.
This remarkable growth and success story demonstrates the capability of Bizsquare to provide insightful and tailored solutions for business growth. Bizsquare’s ability to envision the right path for business expansion and customize suitable strategies has undoubtedly played a significant role in Chopstix and Rice’s impressive journey.
1
Fostered growth with the unique video marketing strategy
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Strategic problem-solving tactics that don’t give stress to the company in long term
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increasing sales, branding and acheive positive outcome 👍
