Angeline Lawrence

Business Development Associate

Angeline, a graduate of Binus University in Jakarta, began her career in 2021 as an IT Consultant at PwC. She also has two years of experience in Business Development. Angeline is skilled in identifying how changes and risks affect different stakeholders and is proficient in market research. Throughout her career, she has consulted in various industries, including state-owned companies, entertainment, and mining, building a strong network. Her expertise is in conducting market research for business development and understanding transformations, localization strategies, and risk assessment when entering new markets. With her experience in analyzing stakeholder dynamics and market trends, Angeline is well-equipped to excel in her field. She is fluent in both English and Bahasa Indonesia, and she also has a basic understanding of Hokkien.

Niki Dwi Adityas

Digital Marketing Manager

Niki is a seasoned IT and Digital Marketing professional with a decade of experience in FinTech and E-commerce. His skill set includes website design, optimization, and noteworthy contributions to Loyalty Management Systems for renowned brands such as Shiseido and Gucci. Holding a Bachelor's in E-commerce from STMIK Indonesia, Niki is certified in Microsoft Database, Business Intelligence, and MVC Programming.

He is proficient in PHP, Laravel, WordPress, JavaScript, SQL, and Python, and he combines technical prowess with digital marketing expertise. Niki has successfully collaborated and worked with companies in Indonesia and Singapore, crafting high-conversion digital marketing campaigns. His unique blend of technical and marketing skills positions him as a valuable asset capable of driving success across diverse projects and industries.

Winnie Hoh

Accounts & HR Executive

Winnie's expertise lies in providing highly customized solutions tailored to the unique needs of each client. She excels in guiding SMEs and multinational companies through intricate accounting regulations, ensuring compliance and efficiency. A pivotal team member, Winnie adeptly manages clients' accounting, tax, administrative, and outsourcing needs. Her rich background as an Accounts Assistant Manager spans Malaysia and Singapore, showcasing her expertise in registering businesses, managing transactions, and navigating complex corporate landscapes.

Christy Eugenia

Social Media Manager

Graduating from the Bali Tourism Institute in Indonesia, Christy embarked on her career as a social media specialist in 2017. With over 4 years of experience in the Singapore market and 3 years in the Indonesian market, Christy possesses extensive expertise in developing effective business strategies, digital marketing strategies and managing social media campaigns across various platforms. She has also worked closely with numerous Key Opinion Leaders (KOLs) and influencers from both Indonesia and other countries. With her knowledge and skills as a business consultant, Christy can provide valuable assistance in establishing a strong digital marketing presence in new markets.

El-Given Christy

Chief Designer

El-Given Christy graduated from Maranatha Christian University Bandung and is an experienced branding consultant with over 6 years of experience in Indonesia and 2 years of experience in the Singapore market. She specializes in branding, social media design, and brand localization consultancy.

Throughout her career, El-Given has gained experience providing consultancy for various industries including jewellery retail, food and beverage, hospitality, and more. She is passionate about creating visually appealing designs that help businesses stand out in their respective markets.

Janice Koh

Loans & Partnership Manager

Janice holds a degree in Business Administration Management from PSB Academy. With her background in business administration and 11 year of experience in the financial sector, she was with AMEX before joining Bizsquare in 2021.

Janice is well-equipped to provide strategic insights and recommendations to businesses aiming to enter new markets. Her proficiency in market research, data analysis, and risk assessment ensures that clients receive thorough and reliable assessments to make informed market entry decisions.

She is in charge of business loan analysis, processing, report writing, and business partnerships with funders and our finance clients. With a total of more than 10 years of combined experience in the finance industry, she is a valuable asset to our team and successfully solved many loan-related issues for our clients.

Adela Shienny

Business Development Director

Shienny is an accomplished business development professional with a finance degree from New York University and holding a CFA level 1. She has an extensive experience in marketing and corporate finance, specializing in market research and localization strategies. She is a native Indonesian who has spent over a decade of her academic and professional life in Singapore and the United States, thus possessing a multicultural background and profound comprehension of the cultural intricacies in both Singapore and Indonesia. This unique perspective enables her to provide valuable support to her Singaporean clients in adapting and succeeding in the Indonesian markets.

As a member of the Stellar Women community with international property experience, Shienny has an extensive network in Singapore and Indonesia. Her connections span diverse industries like media, event organizers, food and beverage, investors, and entrepreneurs, making her an excellent business connector.

Additionally, her fluency in English, Chinese, and Bahasa Indonesia gives her a unique advantage in bridging the language gap for international companies, facilitating effective communication between foreign businesses and their Indonesian counterparts.

Jamie Tan

General Manager & Creative Director

Jamie is a creative growth achiever with over 16 years of experience in business management, branding, marketing, and design. Jamie is the Lead Consultant leading the business marketing team as the Creative Director and General Manager of Bizsquare.

As the executive management, she has vast experience in developing and implementing constructive business and marketing strategies for clients across all channels and works closely with the finance department on business budgeting and forecasting.

Jamie has helped many firms in market entry feasibility studies, business matching, consultancy, strategic branding and marketing consultancy, and many more. She is the brain behind the success of many big brands and companies, such as Uncle Ringo, Renee's, Chopstix, and Rice, and many more brands.

She used to be a co-founder and creative director, running her own children's fashion brand for 8 years prior to joining Bizsquare. We believe her all-rounded capabilities will help Bizsquare and our clients strive for better success.

Melvin Ho

Founder & CEO

Melvin Ho, a Practising Management Consultant (PMC), is the CEO of Bizsquare, specializing in Cash Flow Structuring and Business Brand Strategy for SMEs. He holds an MBA from Arcadia University, USA and a Bachelor of Commerce from Murdoch University, Australia.

Melvin founded Bizsquare in 2013 to address the underserved demand for SMEs financial management advice. Over the years, Melvin has provided management consultation to MNCs and government-related bodies. He has since then expanded his services to include branding and marketing, accounting, and business strategy development, offering comprehensive solutions for SMEs. Melvin has built a robust network of business owners across the globe, particularly in Singapore, Indonesia, and Malaysia.

With over 14 years of experience, Melvin's expertise, excellent business acumen and recognition in the industry has driven Bizsquare's customer success in building strong networks internationally. Many Singapore businesses have benefitted from his network. He has a strong team in Indonesia which has helped many Singapore businesses establish networks and partnerships there.

Alongside him is a team of experts dedicated to their respective areas of expertise, providing a comprehensive one-stop solution to clients worldwide.

Biz Content
High Inflation Period

What Should Singapore Business Owners Do During High Inflation Period?

Hello Business Owners!

As food prices and cost of goods are getting more expensive, do you find it challenging to survive your business? Don’t worry; we’ve got you covered. We’ve created a short video to share with you some pointers and suggestions on what you can do during this inflation period.

Before you start worrying, consider the following four pieces of advice to help you improve your business:

  1. Keep Enough Cash on Hand

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    As the cost of food, gas, and transportation has soared, the government has raised interest rates to combat this inflation. As a result of this increase in interest rates, the cost of capital in the market will also rise. Therefore, having more cash on hand boosts your ability to make purchases at a lower price. For example, if you have more cash on hand, you have the option to pay in advance and receive early purchase discounts.

    Hence, it is crucial and advantageous to retain enough cash on hand during this time.

  2. Reduce Manpower Cost

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    You can aim to reduce your manpower costs, but how do you go about doing that? You can seek to hire overseas employees from neighboring nations with lower salary scales than Singapore’s, such as Malaysia, Indonesia, the Philippines, and Vietnam.

    Besides employing foreign employees, you can also streamline your business’s internal process flow. Simply put, hire and/or cross-train your employees such that they are capable of performing a variety of tasks across different departments. In this way, your employees would be able to help one another out whenever necessary.

  3. Build Higher Customer Retention Rate

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    As compared to acquiring new clients, it is more advantageous to focus on retaining your existing client base. This is because it is easier to speak to your current clients and you can trust them in terms of making payment. By focusing on your existing client base, you will also be able to reduce marketing costs and PR expenses.

  4. Get a Business Loan

    Within a few months, the temporary bridging loan with an interest rate of 4.5% to 5% per year will be removed, leaving you with either a working capital loan of 6% interest rate or 10% business term loan. As the interest rate will rise, it would be wise to take up the temporary bridging loan now while you still have the chance. As a business advisor, I would suggest that you secure a temporary bridging loan now while it’s still available. You are also able to use this temporary bridging loan to do a restructuring of your existing loans.

    P.S. If you would like to find out more about restructuring of loans, you may click on the video link at the top of the video or here to understand more.


In conclusion, to obtain the upper hand, make sure you maintain and have access to a sufficient amount of cash. Internally, you should also make an effort to cut labour costs and streamline operations to improve the productivity of both your workforce and business operations. Lastly, we would suggest that you can take the temporary bridging loan if you can before it matures. 

If you’re interested to know more, click the button below and we are more than pleased to help you! 

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BizSquare is a one-stop business consultancy firm providing Loan Consultancy Services, Accounting and Corporate Secretarial Services, Branding and Marketing Consultancy, Strategy Management and Start-up Mentorship. 


For more info, please visit Bizsquare Group at 

Bizsquare is a one-stop business consultancy firm providing Loan Consultancy Services, Accounting and Corporate Secretarial Services, Branding and Marketing Consultancy, Strategy Management and Start-up Mentorship.