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The project is to create a new set of squash club uniforms for the team members with a refreshed club logo. Additionally, a photoshoot of the members in the new uniform will be taken and promotional posters will be created with these photos, which will be displayed at the MRT station next to the club venue. The objective is to elevate the club image and generate publicity and awareness to attract new enrollments to the club.
The project is to develop and design a set of marketing collaterals to be used for reaching out to new prospects and existing partners.
To refresh LLI's existing photo library, a new set of photos showcasing their facilities and building facade will be professionally shot and edited. These will be used to conceptualise and design a set of corporate gifts, in the form of desktop calendar and greeting card, to be presented to LLI's partners to show their appreciation and promote LLI's facilities.
Tapping on the digital trend, LLI will also be sending out digital greeting cards to partners. An animated e-card is to be crafted to portray LLI’s vibrant learning culture. To promote LLI’s services and facilities, a new set of marketing materials including lift posters and placemats are also created to generate publicity and awareness.