BRANDING AND MARKETING STRATEGY
We aim to help brands attain competitive advantage with a differentiated brand identity and marketing strategy. Under our customised rebranding packages, a new sales strategy and visual identity will be developed to strengthen your positioning. A brand technique can take what individuals know and accept about your commerce to modern levels.
MARKET RESEARCH STRATEGY & BRAND AUDIT
The goal of a brand audit is to determine how well your company is perceived by its customers.
It provides the following advantages: Assists you in determining your company’s positioning and developing corrective strategies. Allows you to identify your company’s strengths and weaknesses.
BRAND STRATEGY & GUIDELINE
A successful brand strategy must be well-designed and executed across all business functions, with the capacity to improve the consumer experience, competitive advantage and financial performance.
BRAND VISUAL & DESIGN STRATEGY
In branding, “what you see” is a brand’s visual identity, for example, logo & stationery design, website design layout (UI/UX), social media banner and more.
Visual identity is how you shape perception and make an impression with your brand’s visible elements. Images are a powerful form of communication because they do not use words to communicate.
The top digital marketing strategies evolve in close partnership with consumer and technological trends. This is why every business requires a well-planned marketing strategy with well-defined milestones and objectives.
A thorough marketing strategy covers “the four Ps” of marketing: product, price, place, and promotion. It includes a short-term marketing plan, proposed media channels & media schedules.
TRAINING & ADAPTATION STRATEGY
To achieve an educational goal in an organization, an internal training workshop is conducted. A training booklet (including usage of new brand visuals, brand guidelines, and social media management) will be developed.
The most significant benefit of having a brand guide book is that it provides consistency and cohesion to your business.