OVERVIEW OF OUR BRANDING AND MARKETING
Our branding and marketing arm, Mattherns Media, aims to unleash business potentials through digital marketing optimization & branding and marketing development.
We develop brand visuals and creative content for your marketing collaterals such as social media and advertising campaigns through video production and graphic design.
Find out more here.
bRANDING AND MARKETING STRATEGY
We aim to help brands attain competitive advantage with a differentiated brand identity. Under our customised rebranding packages, a new brand strategy and visual identity will be developed to strengthen your positioning.
- Market Research and Brand Audit
- Competitor and environmental analysis, customised online questionnaire and more.
- Brand Strategy & Guidelines
- Analyse survey results, identify key insights, develop new brand strategy & brand guideline.
- Brand Visual & Design
- Logo & stationery design, website design layout (UI/UX), social media banner and more.
- Marketing Strategy
- Short-term marketing plan, proposed media channels & media schedules.
- Training & Adaptation
- Training booklet (includes usage of new brand visuals, brand guidelines, and social media management).
video production
We bring your stories to life through captivating short video content that engages your audience. We want to help brands speak their story with an impact.
- Pre-Production
- Includes storyboarding, scripting, art and sound direction.
- On-Set Production
- Development of video contents including filming, equipment and logistics support.
- Post-Production
- Video and graphic editing which includes visual effects and sounds.
- Distribution
- Sharing your video via the right marketing channels.
Graphic design
We design beautiful brochures, unforgettable brand logos and digital design of high quality, always strategically based on your goals. It’s storytelling by visuals. It’s a must that they are simple, concise and meaningful.
- Brand Clarity Call
- Understanding the business goals and brand needs
- Creative Brief
- Maps the overall strategy of the creative content.
- Colour Palette
- A visual presentation of fonts, color schemes and photos to be used.
- Creative Concept
- The core idea of the overall structure of a design which sets a clear tone for all campaigns, communication channels and audiences.
social media management
We aim to help you understand your target group and their actions on social media. We provide your brand and services with original, appropriate and meaningful stories. Through profound insights and excellent strategies, we help brands drive long-term growth.
- Creative content
- Various graphic and video content that’s bold, daring and gives unique viewpoints.
- Copywriting
- Formulating social media copy as original advertising material that uses the least amount of words to achieve the most effect from a targeted audience.
- Media Calendar
- A social media calendar, to plan each post. Every release date is well in advance, so it will be scheduled accordingly.
- Report & Insights
- Keeping track of the success of the social media campaign and ensure that business goals are met.
- Lead Generation & Lead Funneling
- A systematic approach towards lead generation. Funneling the target group through different phases before they decide to make a purchase.
Graphic design
We design beautiful brochures, unforgettable brand logos and digital design of high quality, always strategically based on your goals. It’s storytelling by visuals. It’s a must that they are simple, concise and meaningful.
- Brand Clarity Call
- Understanding the business goals and brand needs
- Creative Brief
- Maps the overall strategy of the creative content.
- Colour Palette
- A visual presentation of fonts, color schemes and photos to be used.
- Creative Concept
- The core idea of the overall structure of a design which sets a clear tone for all campaigns, communication channels and audiences.
social media management
We aim to help you understand your target group and their actions on social media. We provide your brand and services with original, appropriate and meaningful stories. Through profound insights and excellent strategies, we help brands drive long-term growth.
- Creative content
- Various graphic and video content that’s bold, daring and gives unique viewpoints.
- Copywriting
- Formulating social media copy as original advertising material that uses the least amount of words to achieve the most effect from a targeted audience.
- Media Calendar
- A social media calendar, to plan each post. Every release date is well in advance, so it will be scheduled accordingly.
- Report & Insights
- Keeping track of the success of the social media campaign and ensure that business goals are met.
- Lead Generation & Lead Funneling
- A systematic approach towards lead generation. Funneling the target group through different phases before they decide to make a purchase.
OUR PORTFOLIO
Here are some of the branding and marketing projects that we have undertaken for our clients. The entire process begins with a market audit and research for our clients before recommending potential strategies for the implementation of their Branding and Marketing Development and the final execution of the Branding and Marketing Plan.
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Branding and Marketing is a very important aspect of today’s business environment. Your brand acts as a guide to understanding the intent of your main business goals in creating a strategic marketing strategy, that also helps you to align the strategy with those objectives. Branding doesn’t just count in the period before purchase – the brand experience needs to last in order to build consumer loyalty.